[paulrandall]

Wow, this how to make an empathy map is genuinely eye-opening! I love how it breaks down the 'Says, Thinks, Does, Feels' quadrants—it's like stepping into the user’s mindset in the most structured yet human way. That bit about including real quotes to ground each section hit home—I’d never thought to anchor insights that way before. Clay makes it feel so doable for teams that usually rely on assumptions. I can already picture using this in my next project to align everyone on actual user feelings and behaviors. Seriously helpful stuff!